Lovell Partnerships · Public consultation
Land at Hoon Avenue, Newcastle-under-Lyme
Proposals for up to 100 high-quality homes
Current proposed layout: 92 homes, including 23 affordable homesAbout the development
Welcome to this public consultation
Welcome to this virtual public consultation website, relating to the proposed development of up to 100 high-quality homes on land at Hoon Avenue, Newcastle-under-Lyme.
The land wraps around Merryfields School and is split into two connecting sections, with a smaller section to the north accessed from Milehouse Lane and a larger section accessed from Hoon Avenue at the southern end. The parcels are connected through a narrow corridor of land which sits to the rear of dwellings at Whitehouse Road.
The site measures approximately 3.89 hectares and can be seen in the location plan on this page.
The purpose of this consultation is to keep local people informed and to gather feedback on the proposed development. All comments will be carefully considered and may result in changes to the proposals. Once the planning application has been submitted, Newcastle-under-Lyme Borough Council will conduct a formal consultation, where you will be able to make further comments if you wish.
The site
Site location
The location plan shows the site boundary in red, with Milehouse Lane to the north, Hoon Avenue to the east and Whitehouse Road to the west.
Open location plan PDFBackground
The proposed development
The developer, Lovell Partnerships, intends to bring forward the development and welcomes your views before submitting a planning application.
The application would be submitted as a Reserved Matters application. This follows the approval of the Outline application in February 2024, which included detailed approval of the access and consideration of the principle of development. As it has been established that development can take place on the site, this application is primarily about the detailed design. Matters for consideration will therefore be landscaping, layout, scale and appearance.
The development would include up to 100 new homes, a play area, public open space, a drainage basin and associated infrastructure.
Access into the development parcels will be from the approved access points at the roundabout at Hoon Avenue for the southern section and from Milehouse Lane for the northern parcel. A primary access route is proposed through each development parcel, with a small number of private drives which will facilitate movements within the site.
Lovell Partnerships has provided the proposed layout below, which currently includes 92 homes. The proposal would deliver a mix of housing to accommodate a wide range of requirements: 69 open market homes in a mix of 2, 3 and 4 bedroom dwellings and 23 affordable homes comprising 1, 2 and 3 bedroom dwellings.
There will be significant areas of new landscaping and proposed tree planting around the periphery, including the provision of a green corridor linking the two parcels of development. The proposed new landscaping and tree planting will complement the character of the area and create new habitats.
The proposal currently includes an attenuation basin in the south-east corner of the site and a play area also situated towards the southern boundary. The layout also provides areas of open space for informal recreation and enjoyment by the local community. Opportunities for connections into footpaths located off-site are also shown.
Illustrative views
A view of the proposals
Explore the plans
Proposed layout
The proposed block plan shows the current layout of 92 homes, access roads, landscaping, public open space, play area and drainage basin.
Open full-size proposed block plan PDF · Revision DSupporting the community
Local services and economic benefits
We understand that there may be concerns regarding the impact of new development, including the availability of local services and amenities. New developments pay sums of money towards upgrading, improving and in some cases introducing new community services and facilities via Section 106 Agreements and Community Infrastructure Levy. This money is collected by the local council.
In this instance, the development includes 25% affordable housing, a Travel Plan, provision towards improvements to a nearby Multi-Use Games Area, and agreement towards long-term maintenance of the open space at the site.
New developments can also bring wider economic benefits to a local area. The graphic below presents the final figures supplied for 92 homes, matching the current proposed layout, using Home Builders Federation (HBF) multipliers. These are estimates rather than confirmed contributions.
Open full-size HBF benefits graphicHow to get involved
Have your say
If you would like to provide your views and comments on the scheme, please complete and submit the consultation response form. All feedback is anonymous, and we do not request your details as part of this process. You will have a further opportunity to make comments on the application once it is submitted to the council.
Please select the appropriate answer that best represents your views. We will review all comments and include them in a Statement of Community Involvement, which will then be submitted with the application. All comments will be taken into consideration and the feedback we receive may result in changes being made to the proposed scheme where appropriate.
Public consultation. Start date: Wednesday 28 October 2026. End date: Monday 16 November 2026.
Thank you for your time.
Next steps
What happens next?
The project team will review the consultation feedback before submitting the Reserved Matters application. Newcastle-under-Lyme Borough Council will then conduct a formal consultation, providing a further opportunity to comment.